Hannah and Kyle's wedding photos at Gedney Farm; Photo by Christopher Duggan Photography
Hannah & Kyle’s Wedding at Gedney Farm

Unveiling the Magic: A Dive into Behind the Scenes Wedding Content Creation

by | Jan 19, 2024 | Wedding, Wedding Insights

Recently, The New York Times shared the article: “These Wedding Vendors Get Paid to Work on Their Phones.”

And honestly, it’s true. When I’m doing behind-the-scenes capture, I’m doing it on my phone.

Wedding “content creation” has become just as much of a priority as professional photography and videography.

I want to start offering this to our clients.

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“Wedding content creators typically deliver hundreds of shareable photos and videos within 24 hours of a wedding. By contrast, traditional wedding photographers provide couples with preview images within a week of their event, and they’ll have to wait up to six weeks for their full photo gallery and as long as four months for the video. While traditional photography and videography still remain a top priority, more couples want to document, via social media, the in-between moments not normally captured.”

– Ivy Manners for The New York Times

 

When I’m capturing these “in-between moments” on my phone, the most important thing is to fill the frame with as much of the story as possible.

I’m thinking and waiting, always ready for a dynamic or emotional moment to happen.

You can’t force it when capturing this kind of spontaneous, organic wedding content. A slow count to 10 in my head helps me tune into the real magic—whether it’s the bride and groom, guests tearing up the dance floor, or those quiet, intimate moments with parents.

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“My husband and I put so much time and effort into planning our wedding and we wanted to see it all. I didn’t expect to value the [behind-the-scenes] videos and photos as I do my wedding photo album, but we got so many amazing videos of our guests dancing and eating, as well as some special moments that we had no idea were happening at the time.”

Mila Tweel, Bride interviewed for The New York Times 

I think the most special part of behind-the-scenes wedding content is capturing the true faces, reactions, and feelings of a couple’s loved ones.

I’m always asking myself: What’s the story? What can I capture that will help my clients remember their wedding day?

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“I didn’t post many of the videos [from our content creator] because it wasn’t my goal to create content for my followers. I get to watch them and be transported back to the feeling of being surrounded and celebrated by the people I love most.”

– Lauren Jaffe-Laidlaw, Bride Interviewed for The New York Times

 

As my team dives into editing, we sift through the treasure trove of candid moments.

It’s not just about the pretty pictures; it’s about capturing the heart and soul of each wedding—the essence that makes it uniquely beautiful.

Your Love Story Awaits!

Are you planning your wedding in Tarrytown, the Berkshires, NYC, or beyond in 2024 or 2025?




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